Also known as “marketing copy” or “promotional text,” copywriting is the use of words to promote or sell a product, service, or business. In the offline world, this is usually found on flyers, postcards, business cards, newspapers, and even TV and radio commercials.
However, SEO copywriting involves writing specifically for web pages and search engine by using targeted keywords to help tell the search engines what the web page is about.
This involves doing the proper research, being able to write content based on what the search engines want to see, and of course the ability to write in order to get the message across to your audience.
If you know anything at all about marketing online, you know that “content is king!” Content is what drives website traffic to the right places. Let me correct that… It can’t be any ole content. Keyword optimized content is what drives traffic to the right places.
SEO copywriting is used in many different ways online including website copy, articles, press releases, sales pages, lead capture pages, and emails. When done correctly SEO copywriting will be that driving force behind all of your online marketing success!
